How to Increase Your Know-Like-Trust Factor on Your Website

If you have an online business, you've probably heard of the ubiquitous "know-like-trust factor". It's that somewhat vague term that online marketers and copywriters throw around when they want you to feel like they've got the secret to 6-figure success.  It's a term akin to the "imposter syndrome" and seems like it can be applied to any situation. It's the ultimate measure of success – if you've got a strong know-like-trust factor, then you'll have a waitlist of raving wannabe clients and mountains of cash monies. But they got one thing wrong.