How to Define Your Competitive Edge and USP (plus what to do if you can't find your competitors)

“With tens or hundreds of potential options out there, you have to answer the question, ‘why should I buy from you?’ If you don’t answer that question quickly, your potential customers will move on. It’s really pretty simple.” – Fizzle

That's why you need to find your competitive edge and craft your positioning statement. And that's exactly what I'm teaching you how to do in this post.

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How to Get Unstuck: On Thinking Critically & Creatively

I’ll admit, I am easily triggered by people that, in my opinion, are unwilling or unable to do basic problem solving (aka think critically & creatively to solve problems on their own).

But, I also completely relate. I’ve often felt overwhelmed and felt myself wishing that someone could just tell me exactly how to set up 301 redirects in Wordpress without having to read through a 2000-word support document. So, I get it. I’m not trying to proselytize but to empathize.

So, in this post, I'll walk you through my thoughts on getting unstuck by thinking critically & creatively.

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