1 thing I've learned about attracting big-name clients
What I’m about to tell you is not a #HumbleBrag, it’s a teaching lesson:
My website has attracted some big-name clients.
I’ve worked with Mariah Coz (Femtrepreneur), Halley Gray (Evolve and Succeed), and Regina Anaejionu (byRegina).
But, guess what?
I didn’t pitch them.
They each reached out to me and INVITED me to work with them.
These are 3 powerhouse business owners that are inspiring and educating creative entrepreneurs like us. They’re pie-in-the-sky dream clients.
And they asked ME to work with them. How did this happen?
- I’m not charismatic (#AwkwardIntrovert).
- I don’t have a big network (small town living).
- I haven’t been doing this since 2012.
And I had the SAME PROBLEMS as everyone else, asking questions like:
How do you stand out in a “saturated market”?
How do you raise your rates when you don’t look like a high-end business?
How do you fill your wait list with quality clients when you’re barely getting in 2 a month?
This isn’t WHY you started this business, is it? No.
You started your business to have MORE FREEDOM.
But instead, you’re spending waaayyy too much time:
Networking to get referrals and taking on free “discovery” calls, which don’t even convert to clients about 50% of the time.
Working with clients at rates that don't support your business growth and leave the feeling of burnout lurking behind you like an ever-present shadow.
Staring into your laptop screen 12 hours a day instead of enjoying the sunshine, hobbies, and people IRL.
Why even try attracting big-name clients?
Because they don’t blink at charging you fair rates for your top-level services so you can have the benefits of: working with fewer clients, raising your rates, and steadily filling your waitlist.
How do you attract those clients (without hustle-networking)?
Instead of YOU being the salesperson for your business. You need YOUR WEBSITE to become your salesperson.
Because you’re a creative. You’re great at what you do and you should be able to focus on your zone of genius without hustling to bring in clients.
So you need to promote your website to be your VP of sales so that you can fill the role of CEO.
Think about how much it would cost to hire a full-time salesperson in your business. Now compare that to how much it would cost to make your website your 24/7 salesperson by following my step-by-step process.
It’s well worth the time to create an effective website because you’ll be saving yourself tens of thousands of dollars.
More than that...
When your website acts as the 24/7 salesperson for your business, you can:
Relax the choke-hold you have on your referral engine and ease up on those salesy “discovery” calls because clients are going to start coming TO YOU.
Raise your rates and start a client waitlist because you’ve got a steady stream of ideal clients coming through your website.
And enjoy the outside world IRL (cue long walks in the sunshine and quality Kindle time reading all the non-biz books on your wishlist).
Sounds too good to be true? It isn’t. It’s totally possible.
So, how do you get your website to be your 24/7 salesperson?