5 key website strategies to a badass first impression

 
 Your website is often the first impression that potential clients have of your business. And you’re worried that the impression your website is making is, well… less-than-professional. But you’re not sure where to begin. Start here.

First impressions matter on your website.

Your website is often the first impression that potential clients have of your business.

And you’re worried that the impression your website is making is, well… 

less-than-professional. But you’re not sure what website strategies to follow or where to begin, short of hiring out your website (re)design altogether.

This can lead you down a couple of common paths:

  • (1) You start reading all the articles and watching all the video tutorials, trying to find the “secret” formula for how to make your website a streamlined conversion-machine.

  • (2) You turn your head to the latest shiny strategies and trendy tools and avoid dealing with your website altogether.

But the problem with #1 is that it takes too long to piece together tactics from various sources without a cohesive process or strategy.

And #2, you’re just avoiding the issue by distracting yourself with other things (and this is doubly troubling because your marketing efforts are meant to drive traffic back to your website, which is unlikely to convert well if your site is set up properly.)

To amplify those marketing efforts and make sure your website does its job of converting visitors to subscribers, let’s make sure your website is making a badass first impression...

…With these 5 key website strategies:

1. Curated - Less is more.

The idea of curation is removing anything that isn’t absolutely necessary and contributing to you brand message. It means that you select + edit photos to match your intended brand style. And that you limit your use of colors + fonts in favor of white space (read: breathing room).

“Curation is about filtering content at every single stage of the process.”
–Sian Richardson
 Excellent example of curation in action by Sian Richardson.

2. Clear - Be specific.

The #1 thing you can do to improve your website is to be more specific with your language. Don’t tell me you get “results”, tell me what those results are —and describe what that dreamy end-point scenario LOOKS like. As Halley Gray said:

“Don’t tell me how I feel. Tell me what triggered that feeling.”

(Like in this post where I described how “overwhelm” can look different to different people.)

 

3. Concise - Be to-the-point.

I have a tendency to be overly wordy. I see other service-based business owners getting booked out and their websites have 75% less copy than mine. Now, I can’t make the correlation that less copy is what’s making them successful. BUT, the point is, you CAN do well with far fewer words than I have.

And, if you’re someone that tends to write A LOT, make sure that your words are hitting the mark by keeping things concise. Save any parenthetical, stream-of-consciousness asides for blog posts, emails, or even long-form sales pages. (Like Ash Ambirge is hella verbose but she’s the opposite of boring and keeps you hooked).

 Georgia Kirby shows us how well being concise on your website can work for your service-based business.

4. Consistent - Be repetitive.

People won’t read your website word-for-word. And, even if they did, you’d still have to repeat yourself. Repeat yourself with your words AND reinforce those concepts with your visuals.

This needs to be done with care so as not to come off as boring or just saying the same things again and again. When you get good at being repetitive on your website and messaging, you start to become known as the go-to expert for that thing. (Like Anne Samoilov has become synonymous with launching).

 

5. Cohesive - Everything works together.

That means that you visuals reinforce (and add to) your message. Being cohesive means that you’re applying all those 4 strategies above into a single standout website. And be sure to avoid these 5 common website mistakes.

 

By adjusting your website to be curated, clear, concise, consistent, and cohesive, you’ll make a better first impression, which means that:

  1. Every person that lands on your website will easily understand what you do, who you serve, how you’re different, and where they should go next.

  2. You’ll amplify your marketing efforts: meaning that more of the traffic that you drive to your site will convert to subscribers and leads.

  3. And, because your website will stand out from all the generic ones in your niche, it’ll attract more PR opportunities your way.

 

To learn even more about my step-by-step process for crafting a standout website...

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