Behind-the-scenes of the Foolproof Website Formula Group Program
Let’s get one thing clear up front:
The Foolproof Website Formula is NOT a course.
You already know my reasoning behind combining a healthy dose of skepticism with a large amount of self-restraint before pushing the “BUY” button on another course.
This is an intensive group program that I’m running live with a limited number of women entrepreneurs (6 to be exact). And it’s the next best thing to working with me 1:1 to create your website.
How is this different from a course?
Live training delivered by me via Zoom, so we can have actual discussions about the content in real-time. You won’t just watch 12 15-minute videos and then go off to do a worksheet, you’ll get practical action steps and lesson content straight from me.
Zero PDF worksheets. All templates, swipe files, and exercises will be provided via Google Docs because this isn’t about downloading PDFs to a dusty folder on your desktop and then forgetting about them, it’s about doing the actual necessary steps.
An intimate, private group that you won’t get lost in as an introvert. You’ll have a small cohort of peers going through the work with you and a safe space to share and receive feedback.
Direct access to me! Get my eyes and feedback on your work. No generic advice or templated responses. I’m giving you specific-to-your-situation suggestions. And we’ll have 11 live Q+A calls too.
At the end of this program, you’ll have a:
- Complete and cohesive website that sets you apart so you can effortlessly stand out, even in a saturated market.
- Focused brand message and copy that connects with your people in a way that makes them think, “she totally gets me!”.
- The strategy-driven website that attracts more of the right people to you, effortlessly.
Most of all, you’ll have the confidence to present yourself as the expert you are and feel good about charging higher rates.
And, because a well-crafted website is about so much more than Wordpress vs. Squarespace, I’ve designed this to be platform agnostic. If you already have a Wordpress setup that you’re happy with, awesome. If you’re on Squarespace and loving it, that’s great too.
The only things that matter are that (1) your chosen website platform has the functionality that you need and (2) you’re comfortable working with it. Of course, if you’d like my recommendations, I’m happy to suggest something based on your needs/desires.
So how does this all go down?
Each week, for 12 weeks, we'll have one live call for the lesson delivery on Sunday (with the recording posted in your program dashboard on Monday morning) and one live Q+A call where you can brainstorm ideas and get feedback, which will happen on Thursday. All calls will be held via Zoom and the recordings will be available to you in your program dashboard.
In between live calls, you'll also be able to post questions and updates in the private Facebook community and give each other feedback. I'll also be in the group answering questions on Wednesday + Friday mornings.
In addition, you'll get the following BONUSES:
Customization: Lifetime access to all current + future customization tutorials in my Code Shop.
Community: Lifetime access to our private FB group community
1:1 Call: one private 60-minute call with me, to be scheduled at your convenience
Comprehensive Review: Have any single page on your website reviewed by me with specific copy and design recommendations
The program will run from May 20th through August 10th as follows:
Week 1: YOUR CORE
Sunday, May 20th (time TBD) - Live lesson
Monday, May 21st - Lesson recording released
Thursday, May 24th - Live Q+A call
Week 2: YOUR CUSTOMER
Sunday, May 27th (time TBD) - Live lesson
Monday, May 28th - Lesson recording released
Thursday, May 31st - Live Q+A call
Week 3: BRAND CONTRAST
Sunday, Jun 3rd (time TBD) - Live lesson
Monday, Jun 4th - Lesson recording released
Thursday, Jun 7th - Live Q+A call
Week 4: BRAND CODE
Sunday, Jun 10th (time TBD) - Live lesson
Monday, Jun 11th - Lesson recording released
Thursday, Jun 14th - Live Q+A call
Week 5: WEBSITE CONFIGURATION
Sunday, Jun 17th (time TBD) - Live lesson
Monday, Jun 18th - Lesson recording released
Thursday, Jun 21st - Live Q+A call
Week 6: WEBSITE COPY
Sunday, Jun 24th (time TBD) - Live lesson
Monday, Jun 25th - Lesson recording released
Thursday, Jun 28th - Live Q+A call
Week 7: Implementation week
Sunday, Jul 1st
Week 8: VISUAL CURATION
Sunday, Jul 8th (time TBD) - Live lesson
Monday, Jul 9th - Lesson recording released
Thursday, Jul 12th - Live Q+A call
Week 9: Implementation week
Sunday, Jul 15th
Week 10: THE CONTAINER - part I
Sunday, Jul 22nd (time TBD) - Live lesson
Monday, Jul 23rd - Lesson recording released
Thursday, Jul 26th - Live Q+A call
Week 11: THE CONTAINER - part II
Sunday, Jul 29th (time TBD) - Live lesson
Monday, Jul 30th - Lesson recording released
Thursday, Aug 2nd - Live Q+A call
Week 12: COMPLETION - bonus week
Sunday, Aug 5th (time TBD) - Live Q+A call
Thursday, Aug 9th - Live Q+A call