How to Craft a Homepage that Converts More Clients
This is my foolproof homepage formula for service-centered creative entrepreneurs that want to get more clients with less hustle.
You can think of this as your minimum viable homepage.
To get the full FREE masterclass, go to craftingcreative.com/blueprint and this will direct you to the checkout screen. Now it is a free course so you won't be charged but it's within Teachery, my course platform.
Here's what we're going to cover today:
First why you need a strategic homepage.
My Foolproof Homepage Blueprint.
Examples of the blueprint in action.
And what's included in the free masterclass.
You're in the right place if...
You haven't redesigned your site in years.
Your website isn't bringing in clients consistently.
You want to get more client inquiries with less marketing hustle and less of those tactics that feel inauthentic to you.
Why you need a strategic homepage to convert clients:
A strategic homepage blends your goals for your business with your ideal clients needs & their reasons for visiting your site.
It follows website best practices.
It's user friendly.
It connects with your ideal client and nudges them gently toward conversions. By connecting with them immediately, giving them something of value, and then guiding them to the next steps.
What is the Homepage Blueprint?
It's my step–by-step template for creating your strategic homepage that automatically attracts and converts more visitors to leads.
It's your minimum viable homepage so you can stop procrasti-planning and start focusing on really strategic implementation.
It's scalable. You can expand it by adding an extra introductory paragraph or a brief "about me" section.
It's flexible. You can move rows around.
Think of this blueprint as your "best practices formula" meets "make your own rules" and I will show you, through some real-life examples, how you can adjust the blueprint to fit your needs and to be unique to your brand.
The basic Homepage Blueprint:
1. The first part is the headline, the hook, and the call-to-action (CTA). You want to start with a bold statement that speaks directly to your ideal customer. It should speak to the end benefits of what it's like to work with you. Or it can agitate their pain a little bit.
Then you'll want to introduce your opt-in offer (an email course, a checklist, or a cheatsheet are all great options). The key is that you want it to be bite-sized and something that they can implement for a quick win. If readers are already bogged down in information overload, you don't want to add to that.
2. The next part of the blueprint consists of one row of 2-3 boxes or columns. These are the options for how a user can jump into your content and jump into this journey of working with you (which is why I call this your “content jump-in points” section.
3. The third section is going to be some sort of social proof. So, if you don't have any testimonials, you could use an influencer quote or you could use a row of logos that showcase people that you've collaborated with or websites that you've been published on.
Let's look at the first section in more detail:
It starts with an attention grabbing headline, an attractive hook, and a compelling CTA. So before your website visitors have to scroll, they should understand who you serve and how you help them.
Your logo, tagline, and imagery all help with this BUT it's more important that your headline actually makes them stop and read more. Then you want a hook that draws them in and offers them an awesome free opt-in, followed by a clear CTA to close that deal.
Next, you want to select your content "jump-in" points.
What are the top 2-3 paths that visitors can take into your brand. And where do they begin. If your visitor scrolls past the header section to see more. Their next stop on the journey is going to be your jump-in section. They should be presented with no more than 3 options for where to go next and each option should have a clear action like, "Give me the checklist", "Take me to the blog", or "Let's work together.
Next you want to show off your street cred.
Use testimonials or logos of companies you've worked with to showcase your credibility. Because your homepage needs to have social proof of some form.
Finally, comes the BONUS section where you offer up a final call-to-action.
I want you to repeat your primary opt-in offer here. You reiterate your primary opt-in offer again right before the footer section to encourage people to sign up. This is the final step before your footer and you want to keep it short and punchy.
Now let's look at some real life examples.
First I'm going to show you an example from the coaching world: Dr. Michelle Mazur and an example from copywriting: Nikki Groom. (See the video above for more examples – including suggestions for how they could improve).
To get the completely free Foolproof Homepage Blueprint masterclass...
You get lifetime access to this training PLUS you'll also get:
A plug-and-play homepage copy template.
A video tutorial on building your homepage in Squarespace.
A download of the blueprint as well as an additional annotated image of the blueprint.
Here's what Jesse Artigue of Style and Pepper had to say about the Homepage Blueprint.
Now, if you're ready to attract more clients with less hustle, then I recommend starting with a strategically designed homepage.
Remember this is about your brand. So it is important to test it and tweak it until it works for you and your clients.
Let's recap. Today we talked about.
Why you need a strategic homepage.
The Foolproof Homepage Blueprint formula.
Examples of the blueprint in action.
And how to get access to the free masterclass.
If you have any questions please drop them in the comments box below and I hope to see you inside the masterclass!