How to Go from Booking Clients to Launching an Awesome Course
First of all, let's get something straight –
Courses aren't a panacea and creating them won't magically make you six-figures overnight.
But, creating and launching your flagship course the right way will add value and diversity to your business.
So what does it mean to create a course the right way?
Let me set the scene... You're a client-based entrepreneur and you see tremendous results from working with your clients one-on-one or in small group programs. But, there are only so many hours in a day and in order to achieve the freedom, flexibility, and income level that you dream of, you have to create something more hands-off (aka passive income). Are you still with me?
Awesome. Let's continue... So you decide to craft a course that will be your source of passive revenue. This will be your signature course and flagship product (aka your money-making machine). But how do you make a course that gets your loads of raving fans and buckets of cash?
Start with what you know
You have your premium service packages, but those come with a necessarily hefty price tag. Not everyone that would love to work with you can afford those offerings. By creating a course, you can reach a whole new level of potential clients at a price that's attainable to them and makes you hear that cha-ching sound. But – important caveat here – your course needs to provide real value. How do you do that?
Focus on the transformation
The easiest way to craft your kickass course offering is to make it the next-best-thing to working with you one-on-one. The idea here is that you want your students to achieve that same transformation that you see in your one-on-one clients.
Now I know, a course will never be a replacement for one-on-one work, but in an ideal scenario, a student should be able to take your content and implement it in a way to get from point A to point B. Even if the transformation is smaller or takes a bit longer, it's still there.
Communication is a 2-way street
In your client-based work, you're able to have conversations that propel them through their transformation. In your course, you won't be able to do this, but that doesn't mean you can just be a talking head on their screens. You need to simulate that two-way communication. One of the most effective ways to do this is through a combination of audio or video and worksheets. You can think of it as a simple formula:
audio / video + worksheets = communication
Worksheets for the win
Let's get one thing straight – worksheets are not just thrown into a course to up the perceived value. It's not about quantity, but quality. Remember that everything we create, we create with intention. Make sure you understand the intention behind creating each worksheet. When coming up with content, ask yourself these questions:
- What is the transformation that I want my students to achieve?
- What are the steps that they need to take to get there?
- How can I break those steps down into easily digestible chunks?
- If I were talking to this student, what questions would I prompt her with?
Design to delight
Now that you've got the content down, you need to make sure that your worksheets match your brand message.
An important thing to remember is that, while some people prefer to print worksheets, a lot of people don't want to waste the paper or ink. It's possible that some people don't even own a functioning printer. So it's best to always make your worksheets fillable.
You also want to make your worksheets instantly recognizable as a piece of your course brand. It's about crafting an experiencing for your students. You want to give them the red carpet treatment and make them feel special. If your PDF worksheets are just plain text on white paper, how is that going to make them feel? What kind of experience does that create?
And this doesn't have to be super hard. If this is your first time launching your course and you're not ready to invest in a professional designer, then you can create these workbooks yourself. Here's how:
- Define a course style guide so that you never have to guess what colors or fonts to use.
- Pick your favorite design app (InDesign, Illustrator, or even Canva).
- Create a workbook template.
- Use that template to quickly generate all your branded course worksheets
- Creating your signature course is all about creating that experience of working with your one-on-one without you actually having to be there.
- You want to elicit the same transformation in your students so that they see real results and sing your praises.
- By fostering 2-way communication through the use of audio/video + worksheets, you can help them move toward that transformation.
- And, equally important, your signature course needs a signature look. Remember: you're crafting an experience for your students.