How to Improve User Experience for Instagram Visitors

 
UX is about more than just your website, it's about the entire experience that users have with your brand at every touch point. In this short post, I give you 3 ways for improving your visitor's experience when they come to you from Instagram.

You may not have noticed but Instagram and Twitter are my two favorite social media platforms. I know that Pinterest has huge potential for boosting traffic, but I just can't even Pinterest right now. So, if you want to set that up for me, send me an email.

Automation is everything when it comes to managing social media. We all want to set it and forget it.

So, for Instagram, you don't wanna be going into the app to update your profile link every time you post a new blog.

But, at the same time, you also don't want your Instagram followers to have an inconsistent experience. "Her latest post was about productivity hacks but when I clicked the link in her bio it when to a Facebook Groups e-course." No bueno.

Consistency is key to building credibility and to crafting a delightful user experience for your site visitors.

So, there are a couple of things you can do:

1. Use Rebrandly to create a custom link that you put in your Insta profile.

Then when you need to update the link, you can do so directly in Rebrandly.

You can create custom branded links for free with Rebrandly.
You can easily change the URL that the link points to using Rebrandly.

PROS: You'll always be linking to your latest blog post without having to open your Instagram app. And you can use emoji in your link URL 😱

CONS: You still have to do work. Now, if they were connected to Zapier or IFTTT it would be even better. But, at the time of writing this post, that isn't an option.

2. Set up a dedicated page on your website for Instagram visitors.

You'll welcome them to your page, offer your primary opt-in, and display your latest 3-4 posts. Lauren at Elle & Company wrote an awesome post about how to set this up in Squarespace.

PROS: This way, they feel like they're getting a consistent experience and they don't have to sift through your blog archives to find the post they're looking for.

CONS: If someone is looking at an older Insta post, they won't find it on your dedicated page and will have to visit the blog archives anyway.

*TIP: Make sure your website has an easy-to-find search bar so that site visitors can quickly search for the content they want. 

3. Leave your profile link as your primary opt-in offer.

PROS: This is obviously the easiest since it requires no additional work.

CONS: You won't be able to direct people to learn more about your Insta post by clicking the link in your bio (because that link will just go to your opt-in offer page).

*INFLUENCER TIP: Jasmine Star recommends that you don't change your Insta link that often. Instead, what she does is to include her email address in the bio (info@jasminestar.com), which lets people know her primary web address AND then she uses her link for her primary offer of the moment (which usually has a dedicated URL like insta180.com).

Instagram Influencer: Jasmine Star uses her bio to present her instagram marketing guide.

While we're on the topic of social media bios, make sure yours are consistent across all the platforms you're using. You also want your messaging, imagery, and colors to match up with your website.

Let's take a look at how some other influencers utilize their bio and link space:

Similar to j*, Hilary Rushford utilizes emoji to capture her brand tone, adds her contact email address (which let's people know that her website is deanstreetsociety.com) and then uses her link to promote her latest offering.

Instagram Influencer: Hilary Rushford uses a similar technique to Jasmine Star. 

On a recent podcast interview, Sue Zimmerman (aka the Instagram expert) mentioned that she plans out her insta content in an editorial calendar and changes her link about once every quarter.

Instagram Influencer: Sue B. Zimmerman @theinstagramexpert

Whatever strategy you choose, Remember: consistency is key.