How to Increase Your Know-Like-Trust Factor on Your Website

 Online business owners and creative entrepreneurs, listen up! The "know-like-trust factor" isn't what you think. Click through to learn the crucial piece that you're missing and how to fix it.

If you have an online business, you've probably heard of the ubiquitous "know-like-trust factor".

It's that conveniently vague term that online marketers and copywriters throw around when they want you to feel like they've got the secret to 6-figure success.  It's a term akin to the "imposter syndrome" and seems like it can be applied to any situation.

It's the ultimate measure of success – if you've got a strong know-like-trust factor, then you'll have a waitlist of raving wannabe clients and mountains of cash monies. But they got one thing wrong. 

The know piece of the know-like-trust factor isn’t about your audience knowing you. It’s about you knowing them. When they feel like you really “get” them, then the like and the trust will naturally follow.

So how do you do that?

I've got 5 tips for you over on my guest post for Being Boss at