How to Map Out Your Client-Attraction Strategy (no ads required)
Let’s talk about how to attract clients to your website!
For the past several weeks, we've been talking about how to create your website in a way that gets you more consistent client inquiries. And after you've crafted a website that does convert, you just need to get MORE client eyeballs on your site. That's what we're talking about today: your client attraction channels.
And we’re going to use my client mapping technique.
I’ve made this client mapping framework into a free workbook for you to download. Get it at craftingcreative.com/map (and that includes your client map worksheet and some trigger questions for you).
Here’s what we’re covering today:
We're going to discover where your clients are currently coming from, your best (and worst) channels for bringing them in, and then mapping out your client growth strategy.
The struggle is real.
So many of us have a hard time attracting consistent clients to our websites. And we often list our #1 struggle in business as being, "getting consistent clients or leads". Let me show you what I'm talking about.
I’m a member of a community run by Tara Gentile called CoCommercial. And, in it, she asked people, "What is your #1 struggle in business?". I snipped a few screenshots of people’s responses. There were many many more. These are just a few examples, but we all go through this.
How do you attract clients to your website?
You've got to drive people to your site so that it can do its job of selling your services to the right kinds of clients automatically.
How do we do that? My suggestion is to use the Client Mapping Method.
In order to strategically attract and convert clients, it helps to first visualize where they're coming from (and where they could potentially come from) so that you can double-down on what works and you can leave behind what's not working.
Here’s an example client map:
Now, look at YOUR 2017 and all the channels that your clients have come from. Maybe we have a lot of the same client-attraction channels or maybe you have different ones.
For instance, you might be killing it on Pinterest and driving traffic to your site that way. And those Pinterest peeps are converting to clients. So maybe Pinterest or Twitter could be a channel for you. Maybe you get clients through live streaming or Instagram stories. Whatever your existing client-attraction channels are, map them out.
Once you've done that– if you download the Client Map workbook it will guide you through this– to ask yourself a few questions.
- Where are you getting the most clients from?
- Which channel do you enjoy putting energy into?
- Which channels do you not want to put energy into (you want to stop doing it for now)?
- And what potential channels could you experiment with adding?
To give you a little bit of inspiration, again going from CoCommercial, these are a few listings of where people are getting consistent clients from.
- Social media and Facebook live.
- Getting clear on my niche was the biggest driver for finding clients.
- Consistency over the last seven years: blogging, podcasting, and showing up.
- Speaking engagements and live or online workshops.
- Live streaming.
- And referrals.
Map your growth plan.
Once you've identified your current channels and thought about potential additional channels let's map out our growth plan!
To do that, I want you to "zoom in" and then "break it down". Here's what I mean: zoom in on the channels that you want to focus on and then ask yourself, "What did I do or what was I doing to get people into that channel, to begin with?".
For example, I got 2 clients this year directly from course communities. And I want to ask myself, “What was I doing to attract them?”.
Well, I took at least 30-minutes every day to be in the groups and to answer questions in-depth. So my conclusion for this is that it's NOT a great primary channel for me to focus on. It could be a supplementary channel but I don't think that I will have the time/energy to consistently put that much into this channel. So that's why, for me, I'm not going to focus as much on this one.
Now another example: Google search. I got 1 repeat client through Google search. So, I’ll ask myself, “What can I do for this channel?”. I can improve my SEO and that's going to directly translate to more lead, which makes this channel basically set-it-and-forget-it.
Once I put in that initial work of improving my SEO I can sit back and let the leads come to me. So this is a really great primary channel to focus on. And I know that, for my future client map, I want to try to get more clients into this particular channel.
Your future client map.
Map out where you'd like your clients to come from for next year (or next quarter, if you're doing this quarterly). And add the channels you want to test (in addition to the ones that you currently have in place).
Now for your action steps.
You want to map your client channels. Where are your clients currently coming from?
You want to double down on what works. Identify your strengths and your preferences for client generation.
And then make a growth strategy. Plan for where you want clients to come from in the future and map that out.
Let's recap. In this lesson, we've talked about how to map out your client attraction channels, how to evaluate & diversify your lead generation, and then how to plan for future growth.
By now in this series, you've crafted a solid website and you've mapped out your client attraction strategy.
But what do you do or sell to make money (like yesterday)?
I call it the QuickSell Kit. (My first digital course that I'll be opening for sale next week.)
If you attended my Validate + Create Workshop earlier this summer, those themes of validating and researching will carry over. In addition, I'm going to teach more specifically about how to write, build, design, and launch your mini-service sales page. And I'm quite good at designing sales pages (check my examples in the video).
I'm going to teach you how to get those custom buttons & bullet points, how to find icons, and how to make mockups. In addition, I’ll teach about how to write your sales page and how to layout the sections in the most effective order.
Even if you don't have a lot of high-quality photos, you can still make it look good and professional.
That's what I want to teach you how to do for yourself in the QuickSell Kit.
And we're NOT going to focus creating a huge service package that takes you months and months. But, instead, something that you can offer up quickly and deliver quickly so that you can get a swift injection of cash into your business.
I'm going to open that up next week. And I'm going to show you behind-the-scenes to get a sneak peek inside the Teachery course modules (so you can see what you're going to get).
Don't forget to download the workbook for today's lesson so that you can create your own Client Attraction Map. Feel free to pop any questions in the comments below. Or, if you want to share your client map with me, I would love to see it ;)