The #1 Thing You Need To Craft A Client-Attracting Website
Raise your hand if you think that you need to drop loads of cash money on a professional designer to get a pro-level website. Ok, now raise your hand if you think you need to buy an expensive theme and certain plugins to get the best DIY website. Are you sitting in front of your computer with your hand raised right now?
Don't worry, I'm not punking you. I'm just trying to get a point across. There's A LOT of information and misinformation on the interwebs. Sometimes people genuinely think they're giving you good advice because that's all they know or that's what one of their mentors told them.
I'm not here to poo-poo anyone for giving you this BS advice, but I am here to shift your mindset away from these myths so that you can move forward in your online business. Are you ready?
It's time to put down the Google, forget the plugins, exit the Wordpress, and listen up!
The #1 thing you need to craft a client-attracting website is NOT a professional designer or an expensive theme or a certain set of plugins. The #1 thing you absolutely must focus on is USER EXPERIENCE.
If you're like, WTF is User Experience?? Then you may want to pop over to this post I wrote (just read the first couple paragraphs and you'll get the idea), then come back and pick up with these 5 next steps.
To craft a delightful user experience for your website visitors, I want you to focus on these 5 specific steps:
Step 1. Edit your website copy:
What's the primary message you're sending out? Is it clear what you do, who you serve, and how you help them? Is your text easy to scan or do you have dense segments of copy?
Step 2. Map your user flow:
Your user flow is like the GPS navigation for how your website visitors will move through your site content. Map it out. What do you want your site visitors to do when they land on your homepage? Where should they go next? Think in terms of your big-picture business goals AND their reasons for being on your site. Make sure you have one primary action / button per page.
Step 3. Craft your website blueprint:
Now that you've got your copy that's clear and concise and you know how your visitors will flow through your site, it's time to think about how those pieces will fit together in a visual layout. Use my Homepage Blueprint as a start and then sketch out your other pages (about, services / shop, blog, and contact).
Step 4. Add in your brand visuals:
- Keep your color palette and font choices SIMPLE (no more than 4 colors or 2 fonts) because simple is sexy (remember when I taught you that?).
- You'll want to avoid stock photos unless you don't have any professional photos of yourself, in which case you could buy some quality stock from Stocksy or Creative Market.
- Review your logo and reduce any logo clutter. Simple sells.
- Remember that white space gives your words room to breathe and creates space for your visitors to process everything. Lastly, keep your blog graphics consistent.
Step 5. Transition from Wordpress to Squarespace:
Put steps 1-4 together into your new and improved Squarespace website that attracts more of your ideal customers.
By following these 5 steps, you'll craft a website that works FOR your business rather than against it. You'll present yourself as an expert in your niche and you'll get MUCH more engagement on your website (meaning more leads and more clients lining up at your digital doorstep).
Remember, you can (and should) start with my Homepage Blueprint. It maps out the exact layout you should have for your homepage AND it includes a plug-and-play copy template so you don't have to waste any time stressing over what to write.