The #1 Thing You Need to Know about Leveling up your Website
About 80% of leveling up your website has NOTHING to do with the aesthetics.
There, I said it. I led with the hard-hitting truth-bomb.
One of the biggest things many service-based business owners want to do is work with high-end clients at high-end rates.
Does that sound like you?
You love the idea of attracting big-deal business owners and being behind-the-scenes of their 7-figure launches and being paid well for it so that you can work LESS hours overall and make MORE money (read: freedom).
I can certainly resonate with that feeling.
The problem comes, then, because you think this requires a “beautiful” website that makes you look like Marie Forleo with all the aesthetic bells-and-whistles.
But you know what?
The effectiveness of your website isn’t about appearances…
IT’S ABOUT CONNECTION + CONTRAST.
You need to connect with your ideal clients in a way that resonates with them and speaks their language. And, in order to do that, you need to understand how you’re different (and better) than the would-be competition. I call this owning your zone of contrast.
Because when you can clearly state: what you do, who you serve, and how you’re different in terms that make your website visitors wanna stop and sign up....
- THEN you’re able to craft a truly standout website that allows you to bust through your pricing plateau and sign-up those 6 and 7-figure clients.
But, no matter how aesthetically beautiful your site is, if you don’t have that requisite CONNECTION + CONTRAST, then your website won’t work for you (at least not like it should).
So, instead of rushing to hire a website designer, what you should do, is to start with:
- The market research
- The brand strategy
- And the site copy…
THEN you can go nuts with the visual aspects of the site.
This way, you can save yourself from the blood, sweat, and burnout that accompanies so many of us service-based business owners.
And you can…
Spend LESS time:
- Networking and marketing yourself to get referrals
- Working with clients at rates that don't support your business growth and leave you feeling burnt out
- Slaving away in front of your laptop to finish up that one more client request
Enjoy MORE time:
Doing the work that lights you up
Working collaboratively with clients that rave about your talents
Enjoying the outside world IRL (cue long walks in the sunshine and quality Kindle time reading all the non-biz books on your wishlist)
And finally feel like the badass business owner that you are ;)