5 reasons WHY you need a website to see ROI on your marketing
Entrepreneurship can be fulfilling and empowering. But it can also be completely draining —pounding the virtual pavement every day in search of potential clients, learning about Instagram marketing, Facebook ads, funnels and generally just trying all the marketing strategies in hopes of attracting clients.
The thing is: all those tactics aimed at attracting people, aren’t going to have much of an ROI if your website looks like everyone else’s (or if it looks like you haven’t updated it since 2009).
The key to attracting more of your ideal clients, automatically, is to stand out from the competition so that you become the obvious choice for the right people (at which point, you can easily raise your package rates because your clients will have already decided to work with you at any cost).
So, how do you stand out in such a saturated market?
The answer comes back to the foundations of your online business… your website.
Your website is essential to getting ROI from your marketing
The messaging, the visuals, and the way you position your brand on your website: these are the keys to standing out from the sea of sameness so that you get found and get paid.
Here are 5 specific reasons why crafting a standout website should be your #1 priority:
#1: MONEY (the "ultimate" ROI)
The first reason you need a standout website is that you’re here to make money. Of course, you’re also here to help people achieve a specific transformation so that your work is filled with purpose (as well as profits).
And, as a service-based business, that means you need a fairly steady stream of clients coming in the door that are able + willing to pay your premium rates. Because of this, your website is mission-critical to the success of your business.
Let’s think about why this is... 🤔
A product-based business can get by with a less-than-professional website because they run on a finely tuned marketing funnel with ads that go to landing pages and webinars and email sequences.
A service-based business needs a professional website that exudes authority and attracts clients because they’re selling themselves, their 1:1 services. And their website is often where sales conversations start and where they close.
That’s why, as a service-based online business owner, having a website that builds authority and attracts quality clients is a non-negotiable (if you want to hustle less and grow your business to fit your ideal lifestyle).
#2: LEADS (aka "client inquiries")
The second reason to focus on your website is so you can stand out from the competitive market, and receive client inquiries (aka leads) on autopilot.
Here’s a simplified breakdown:
You drive traffic to your website through various marketing strategies (writing blog posts, interacting in Facebook groups, posting regularly on Instagram, having a YouTube channel… and the list goes on).
Your website looks legit, speaks in words that make your prospective client think, “Hell, yes! This is exactly what I need.”, and has a clear call-to-action.
You get a new client inquiry in your inbox. (Cha-ching! that's ROI on your marketing efforts directly because of your website)
For this scenario to work, you’ve got to craft your standout website and then get people to it, which means…
👉 You need to diversify your client-acquisition channels.
Right now you’re probably getting most of your clients from referrals. But you SHOULD be getting them from your efforts on Instagram, your weekly blog posts, Google, and your Facebook lives, etcetera.
Because, even though you’re doing all of those things right now (the blogging, the social media, the attention to SEO), all of those commendable marketing efforts are driving people back to a lackluster website and so you’re not seeing the true ROI of your marketing.
#3: TIME (your non-renewable resource)
Crafting a standout site that streamlines your lead generation and onboarding will save you TIME. You'll reduce your inbox overload, with the back-and-forth emails, and close clients quickly.
If your website is difficult to navigate, doesn’t have a clear way to inquire about your services (or :gasp: to book them directly), then you’ll likely be:
- spending too much time in your inbox writing custom responses
- too much time in discovery calls that are converting less than 50% of the time
- and too much time writing custom proposals because your website isn’t clear.
#4: BETTER CLIENTS (the dreamy ones)
Your website should draw in clients that value you beyond the deliverable of your service and are totally willing to pay you fair rates.
When your website is clear about who you best serve, the types of transformation you can get them, and the options for working with you… then you’re going to find you start attracting EXACTLY the type of dream clients you want to be working with automatically.
This means that you can sell your services —without selling.
Because your website is so clear about what you do, who you serve, and how you’re different, your messaging does all the selling necessary. And you’ll find that potential clients show up to discovery calls ready to buy, with no icky sales pitch required. It becomes more of an opportunity for you to decide if you want to work with them (and not the other way around).
#5: GROWTH OPPORTUNITIES (if you're not growing...)
A standout website opens up opportunities to grow or scale.
You’ll find that client inquiries aren’t the only things landing in your inbox… expect to get “fan mail”, collaboration opportunities, and interview requests. It can feel like your little corner of the interwebs is buzzing about you.
This isn’t about the ego boost. This is about establishing your expertise in your industry. You start to be known as the go-to expert for your specific thing. You have a website that looks professional and builds your authority. This gives you more options - like group programs, speaking, or writing a book.
There’s something incredible that shifts as soon as you start getting serious about your standout website…
You get noticed. Clients find you. And your work is referenced and shared around the web. This gives you the foundation that allows your business to grow, quickly. All it takes is getting over the fear of being specific and getting serious about crafting a standout website.
By having a standout website that looks legit, you’ll automatically attract higher quality clients that come TO YOU, primed to buy, so that you don’t have to struggle through those sweat-inducing sales calls or hustle your ass off to get people in the door.
Other side effects include: feeling a bit internet famous, thoughts such as, ”I might be a micro influencer”, an inbox filled with love notes and collaboration opportunities.
But joking aside, all of this is going to allow you to raise your rates and get more selective about who you work with so that you can have more time and (potentially) more money too.
What’s the next step in crafting a standout website?
Get my authority-building, client-attracting FREE Website Checklist for Service-Based Businesses that want to stand out (without hustling) at www.elevatewebsite.com (I promise it’s good).