WordPress or Squarespace? 1 answer to rule them all.
This question gets asked A LOT. Wordpress or Squarespace?
I’ve seen it so many dozens and dozens of times that it’s time to draw my line in the sand. I’m finally writing the definitive answer so that people can stop disseminating the same generic advice and outdated information.
In any online community that you’re a part of, I’m sure there’s been at least one Wordpress vs Squarespace debate. Here’s an example pulled from a community I’m in:
“My website is painfully out of date. If you were just getting started with your website today, how would you set it up? Would you hire someone to help you or just do it yourself? Wordpress or Squarespace?”
I chose this question because it showcases that there are other factors involved that you have to consider before giving an answer. The CONTEXT matters.
In this example case, she’s had a website for (presumably) a few years but it’s too outdated. And she wants to start over with an entirely new site. So, while she did ask, “Wordpress or Squarespace”, she actually wanted to know:
“How do I set up my website in the best way possible to be sustainable + scalable for my business (so that I’m not facing this problem again in a year or two)?”
But, even with that context, you can’t answer her definitively Wordpress or Squarespace.
The reason is that you don’t know:
Her website functionality requirements.
Her level of tech-savvy or comfort with either platform.
The third-party tools she wants to integrate with her website.
Even with all of the answers to those contextual questions, you could still make arguments for BOTH PLATFORMS.
Which is why you’ll see many people responding to this question with something like:
“Whichever one you feel comfortable with and will use.”
That’s basically true but it’s generic and unhelpful.
That’s why my answer to this oft-asked question of Wordpress vs Squarespace is:
Those aren’t your only options.
Let’s, first, talk about:
The current state of your website and what you want it to do for you in the future
Your current marketing strategies and where you will be focusing your efforts.
Your preferences for being able to handle your site yourself or needing support (or even a small team).
Answer those questions for me and I’ll recommend a website platform for you (that might not even be Wordpress OR Squarespace).
If you really must know, I’m going heart-eyed over Webflow because it makes the cleanest + sexiest semantic code I’ve seen from any web builder, which (if you’re SEO savvy), you know is a benefit to your search rankings. Oh, and it’s 100% customizable –including for mobile. So, yeah, I’m in love.
But, coming back to the “definitive” answer I promised you:
I’ve used both. And, personally, I would recommend Squarespace over Wordpress 99% of the time because:
It’s all-in-one » no need for separate hosting, security, or backups.
It’s easy-access » no need to FTP into your site or login via a C-panel.
It’s user-friendly » both in terms of the public-facing side and the backend; it’s clean, it’s clear, it’s responsive, and it’s contemporary.
It’s secure » I mentioned security in the “all-in-one” point but it’s worth mentioning again. Never get hacked. Never have your site down for more than a couple hours (if at all). Never have to wait on the phone with your hosting company to troubleshoot anything.
Squarespace just works.
It works well. It works beautifully. And it’s entirely customizable and SEO-approved.
And my clients consistently see improvements in their website traffic and quality (and have people finding them directly via Google searches) – and their sites ARE on Squarespace.
“I saw DOUBLE-DIGIT improvements in every area: page views, bounce rate, traffic... it still makes me grin.”
— Tess Blankenship, Outsourcing Consultant
That’s why I work primarily with Squarespace for my client’s websites. It looks great. It works well. And it’s easy for them to update + maintain on their own.
And if they wanted something “more customizable”, I would go with Webflow. Wordpress is old and bloated and, even though it has a lot of fun bells and whistles, it’s not worth it.
One final thought to end on:
It’s not about Wordpress vs Squarespace because there is no “one platform to rule them all!” –sorry Frodo.
It’s about what goes INTO your website:
- The research
- The strategy
- The market differentiation
- The copywriting
- The layout
- The design
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