This isn't your typical branding workbook...
Here's what you'll get:
- Get clear on your SPECIFIC business goals for your website (in a single easy-peasy worksheet) so that you know what metrics to track and can tell if your website measures up.
- Define your ideal client in a way that ACTUALLY matters for your business (this is not the usually customer avatar that you've seen too many times) so that you can build your website in a way that attracts, engages, and encourages conversions.
- Finally define your UNIQUE brand message in a way that connects with and compels your ideal client (using a plug-and-play template that walks you through it) so that you can blend your business objectives with your dream client's desires in a single confident brand statement.
What others are saying about the workbook:
This is the BEST branding worksheet I have seen. The setup and wording make it so easy to understand, reflect and complete. I usually see those worksheets and feel completely dumb for not knowing the answers to the prompts, but this was just so concise.